The Logo
The colors
To select colors, we used a combination of AI and natural inspiration from the mountains of our world.
The color palette represents several regions joining as one team, one Aleph, with a new, collective identity.
The color palette represents several regions joining as one team, one Aleph, with a new, collective identity.
The True Blue gives Aleph an austere, corporate image, and puts Aleph as trustable digital partner.
The selection of secondary and tertiary colors draw direct inspiration from the collective visual identities of the brands within the Aleph Group.
The selection of secondary and tertiary colors draw direct inspiration from the collective visual identities of the brands within the Aleph Group.
Main Shape/Element - The Cartouche
Design Samples
Brand Presence & Collateral
Website
Social Media posts
Videos
One brand story and logo reveal
